Immerse Yourself in Chanel's Enchanting Garden

Chanel N° 1 display concept

Type visual merchandising, window display

Role research, sketch, render

*Case Study* The Scented Garden Oasis concept for Chanel No. 1 Collection is a transformative retail/ window display project that reimagines the traditional store environment into a captivating and immersive garden experience. It combines vibrant floral displays, the iconic Camellia red and an intoxicating aroma to create an enchanting atmosphere that captures the essence of the new collection.

N° 1 de CHANEL is a new line of skincare, fragrance, and colour cosmetics that goes beyond focusing solely on skin health. It also prioritizes sustainability and the use of botanical ingredients.

The red camellia flower ties these products together, which is significant for Chanel. Gabrielle 'Coco' Chanel chose this flower for its beauty and resilience, as it can regenerate from a single plant for centuries. Chanel's research team has cultivated the camellia for over two decades in open-sky laboratories worldwide, studying its profound effects on skin health.

The Red Camellia flower

The collection comprises nine key products, including the Red Camellia Revitalizing Serum, Cream, Powder-to-Foam Cleanser, Lotion, Serum-In-Mist, Eye Cream, Foundation, Lip and Cheek Balm, and the N° 1 de CHANEL L’eau Rouge Revitalizing Fragrance Mist.

The Products

Window Display

ideation and concept

The proposed regional window direction celebrates the romance of Valentine's Day in the heart of NYC. Rich hues of red will fill the display, accentuating the allure of the Chanel No. 1 collection. Along with camellia flowers, a symbol of love, to captivate the hearts of passersby. The display will be the entrance to the world of Chanel's Valentine's Day, where the fragrance of romance fills the air.